We live and breathe the mountain life

#RideInOurBoots

Helping people live their ultimate mountain experience in japan

Rhythm Japan is proud to be a part of the evo family of brands. Together, Rhythm and evo provide global access to a unique suite of experiences focused on sport, culture and the outdoors.

Our 20 year journey

2005

The start of something great – Rhythm first opens its doors in Niseko.

2009

We figured it was finally time to swap side-hits for berms and introduce Rhythm Japan's first season of summer operations in Niseko! On top of that, we were busily working away at Rhythm's first off-shoot venture, OYUKI.

2010

The Zaka Street invasion! 'Rhythm Main St' opens in Niseko.

2013

The invasion continues with Rhythm's first Hakuba store!

2019

'One small step for Rhythm Japan, one giant leap for Japanese mountain resorts.' The mothership, the mecca, our flagship store, Rhythm Hirafu, opens in Niseko.

2020

In the endless pursuit of chasing more powder, Rhythm Fenix store opens in Furano.

2021

A busy year for us here at Rhythm Japan, with both Hakuba's Rhythm Summit store, and Rhythm Rides services launching.

2022

All roads lead to this – Rhythm Japan and evo go into partnership. Rhythm Setsu store opens in Niseko.

2023

The Hakuba presence grows with Rhythm Happo joining the ranks amongst Hakuba's Rhythm Summit and Rhythm Wadano. Simultaneously, Rhythm Hirafu changes the face for Hokkaido summertime fun, with the Rhythm Hirafu Activity Hub offering skateparks, slacklines, pump tracks, rock climbing walls and more – all-summer-long.
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WHY WE DO IT



We founded Rhythm Japan in 2005 with two employees and two goals; to ride as much as possible, and to share our passion with our customers. Today, with a team of over 600 diverse and dedicated humans, we remain committed to creating epic experiences for our customers in Japan’s most iconic mountain region.

GIVING BACK

We're dedicated to fostering a vibrant mountain community year-round. We organise community events, run children's programs, and support sustainability initiatives. Join us in protecting our mountains and inspiring future generations.

Futures

A pathway for local Niseko kids to develop their skiing and riding skills from a young age, enabling them to fully enjoy the incredible winter terrain in our area while also making friends. 

Yukimi Film Fest

A showcase of art, creativity, and good vibes, all within the heart of Hakuba, Yukimi stands out as an unforgettable celebration of ‘the Hakuba experience’, showcased through the lens of our local creatives. 

Rhythm Rail Jam

4,000 punters, 50 of Japan’s mountain resort's best riders, some of the region's best food trucks and entertainers – there's a reason the Rhythm Rail Jam stands out as THE highlight event on Niseko's winter calendar.

Local Orphanage Programs

Here at Rhythm Japan, we feel like your situation shouldn't dictate if you're a skiier or snowboarder. Which is why, annually, Rhythm Japan hosts clothing drives, ride days and specialised on-snow tutorage for local orphanages. Allowing local youth, regardless of their background and upbringing, the opportunity to get out on-snow and enjoy what makes our local region so famous all around the world.  

Summer Hirafu Festival

Spanning four different locations across Niseko's Grand Hirafu, the Hirafu Block Party is a full town fiesta that you won’t want to miss. Whether you're eager to explore Grand Hirafu and Twin Peaks’ new trails, relax in the sunshine at Hirafu’s vibrant green park, or partake in action-packed activities at Rhythm Hirafu, you’ll undoubtedly find something for you at the Hirafu Block Party.

Volunteer Work

Every year, Rhythm is committed to contributing a total of 1,000 volunteer hours to the communities that we live in and enjoy. 

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WHAT WE WANT FOR OUR FUTURE


To see you again next year – hopefully after you've caught the same Japow bug we all did 20 years ago! As we continue to grow, Rhythm plans to stay the same as we always have. We remain committed to spreading the stoke, fostering a love for the outdoors, and making Japan’s world-class mountains more accessible and enjoyable for all.

OUR CULTURE

Our team is more than just a group of friendly experts on shift—we’re a crew of passionate adventurers who live for the mountains. Off the clock, we go full send, embracing everything Japan has to offer, from backcountry missions and resort laps to summer hikes and surf sessions. This culture of adventure, camaraderie, and passion translates directly into how we serve our customers.